Audience targeting: interests, lookalike, and custom audiences
Facebook Pixel setup and conversion event tracking
Launching and monitoring your first live Meta campaign
Week 3
Meta Ads — Advanced Strategies
A/B testing creatives, copy, and audiences
Retargeting warm audiences and website visitors
Budget optimisation — CBO vs ABO strategies
Ad creative best practices: images, video, carousels
Scaling winning campaigns without killing performance
Week 4
Google Ads
Google Ads account structure — campaigns, ad groups, keywords
Keyword research and match types: broad, phrase, exact
Writing high-converting search ad copy
Google Display Network and remarketing campaigns
Google Shopping and Performance Max overview
Week 5
TikTok & YouTube Marketing
TikTok algorithm and organic content strategy
TikTok Ads Manager — in-feed ads and spark ads
YouTube channel optimisation and video SEO
YouTube pre-roll and bumper ad campaigns
Short-form video strategy: Reels, Shorts, and TikTok together
Week 6
Content Marketing & Copywriting
Content strategy: planning a 30-day content calendar
Copywriting frameworks: AIDA, PAS, and storytelling
Canva for marketing creatives — templates and brand kits
Email marketing fundamentals with Mailchimp
Building a landing page that converts
Week 7
Analytics, Reporting & Funnels
GA4 deep dive — events, conversions, and attribution
Meta Ads reporting — metrics that actually matter
Building a client-ready campaign performance report
Marketing funnel design: TOFU, MOFU, BOFU
Google Tag Manager — tracking without a developer
Week 8
Strategy, Freelancing & Capstone
Building a full digital marketing strategy for a real brand
Pricing your services as a freelance marketer
Client onboarding, proposals, and campaign briefs
Capstone: end-to-end campaign plan with live ad spend
Portfolio setup and where to find first marketing clients
Tools & Technologies
Meta Ads ManagerGoogle AdsGoogle Analytics 4Google Tag ManagerTikTok Ads ManagerFacebook PixelCanvaMailchimpMeta Business SuiteYouTube StudioSemrushUbersuggest
Frequently Asked Questions
Do I need a budget to run ads during the course?
A small budget of PKR 2,000–5,000 is recommended so you can run real campaigns in class. However, we also use demo accounts and simulator exercises, so you can follow along without spending if needed.
Will I learn both organic and paid marketing?
Yes. The course covers organic social strategy (TikTok, Instagram, YouTube) alongside paid campaigns on Meta and Google so you understand the full picture.
Is this course suitable for business owners?
Absolutely. Many students are entrepreneurs who want to run their own ads instead of paying an agency. The skills are directly applicable whether you are marketing your own business or offering services to clients.
What makes this different from YouTube tutorials?
Sir Sanjay manages live client campaigns and brings real account data to class. You see what is actually working in the Pakistani and international market right now — not recycled content from two years ago.
Can I get freelance clients after this course?
Yes. Week 8 is dedicated to freelancing — pricing, proposals, and client onboarding. Digital marketing is one of the most in-demand services on Fiverr and Upwork from international clients.
Ready to Start Digital Marketing?
Batch starts June 1st, 2026. Limited to 20 seats. Message us on WhatsApp to confirm your spot.