Keyword research with Semrush, Ubersuggest, and Google Keyword Planner
Long-tail keywords: low competition, high conversion
Competitor keyword gap analysis
Building a keyword map for an entire website
Week 3
On-Page SEO
Title tags and meta descriptions — writing for clicks
Header tags (H1–H6) and content hierarchy
URL structure, internal linking, and anchor text strategy
Image optimisation: alt text, file size, WebP format
Schema markup — structured data for rich results
Week 4
Technical SEO
Site speed optimisation — Core Web Vitals deep dive
Mobile-first indexing and responsive design checks
XML sitemaps and robots.txt configuration
Canonical tags, 301 redirects, and duplicate content fixes
Full site audit with Screaming Frog and Semrush
Week 5
Content Strategy & SEO Writing
Building a content cluster: pillar pages and supporting articles
Writing SEO content that ranks — structure, depth, and readability
Using AI tools (ChatGPT, Surfer SEO) responsibly for content
Content refreshing — updating old pages to reclaim rankings
Blog strategy: frequency, topics, and internal linking
Week 6
Link Building
Why backlinks matter and how Google evaluates them
White-hat link building: guest posting, resource pages, HARO
Competitor backlink analysis and replication
Local citations and directory submissions
Outreach emails that actually get replies
Week 7
Local SEO & International SEO
Google Business Profile — setup, optimisation, and reviews
Local keyword targeting and NAP consistency
Ranking in Google Maps for local searches
Hreflang tags for multilingual and multi-regional sites
Case study: ranking a Hyderabad business in local results
Week 8
Reporting, Tools & Freelancing
Building a professional monthly SEO report for clients
Rank tracking with Semrush and Google Search Console
Core algorithm updates — how to monitor and recover
Capstone: full SEO strategy and audit for a real website
SEO freelancing — pricing packages, proposals, and retainers
Tools & Technologies
Google Search ConsoleGoogle Analytics 4SemrushUbersuggestAhrefs (overview)Screaming FrogGoogle Keyword PlannerSurfer SEOYoast SEOGoogle Business ProfileBing Webmaster ToolsChatGPTCanva
Frequently Asked Questions
How long does it take to see SEO results?
SEO is a long-term strategy — meaningful ranking improvements typically take 3–6 months. However, you will see quick wins on low-competition keywords and local searches within weeks. The course teaches you to set realistic expectations with clients.
Do I need a website to take this course?
It helps but is not required. We provide practice sites for exercises. If you have your own website or a client site, you will be able to apply techniques in real time throughout the course.
Is this course relevant for Pakistani businesses?
Very much so. Local SEO for Hyderabad, Karachi, and Lahore businesses is a major part of Week 7. Sir Sanjay has ranked local Pakistani businesses and the strategies are tested in our market.
Will I need paid tools like Semrush?
Semrush offers a free plan sufficient for learning. We also use free tools heavily — Google Search Console, Ubersuggest free tier, and Screaming Frog free version. You will not need to pay for any tool during the course.
Can I combine this with the Digital Marketing course?
Absolutely — SEO and paid ads complement each other perfectly. Many students take both. Together they give you a complete picture of how businesses acquire customers online.
Ready to Start Search Engine Optimization?
Batch starts June 1st, 2026. Limited to 20 seats. Message us on WhatsApp to confirm your spot.